In SEO Audit Checklist we should understand every website is an Unique Website and every company has it’s own Goal. So for Every Website we will have unique SEO factors which will depends on Ranking in Search Engine. 

1.  Web Browser

  • crawling issues by disabling JavaScript and cookies in your browser settings.
  • Make sure your website contain Quality content and user friendly readable text.

2.  Homepage

  • First impressions is the last Impression, So your Website Design should be good and attractive.
  • Find out why you feel negative or positive about different areas.
  • Test for visitor-experience issues by turning JavaScript off/on on browser.

Make sure website does not have the following canonical issues:

  1.  WWW and non-WWW versions of your website
  2.  A homepage URL that redirects to another domain
  3.  Title tags that are poorly written or duplicated elsewhere in search result.

3.  Global Navigation

  • This is the set of links found in the navigation, header and footer bars.
  • Inspect your global navigation for missing or broken links with JavaScript turned off in your browser.

4.  Categories and Subcategories

  • Every category/subcategory page should have a definable purpose. Then, justify that purpose with well-written content.

Evaluate the category/subcategory links for the following:

  1. Do links point to the correct pages?
  2. Is there excessive hyperlinking to irrelevant pages?
  3. Is effective anchor-text nomenclature being employed for backlinks?

5. Optimized Web Content

Make sure the following elements have been optimized:

  • Title tags
  • Meta descriptions
  • URLs
  • Alt-image tags
  • H1 and H2 tags
  • Limited use of Flash/Javascript

6. Off-Page SE0 Optimization

  • Use Open Site Explorer to pull important metrics about the website. Compare the metrics to its competitors.
  • Use a keyword-tracking tool to see that your whole website has been indexed and that it ranks for competitive keywords.
  • Check for duplicate content because you don’t want your open pages competing with each other. nor do you want your site penalized by search engines for plagiarism.

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